Are you looking for a way to grow your business profitably without wasting money on ineffective advertising?
Do you want to generate a consistent stream of leads and customers from Facebook?
Do you want to build a strong brand so your business stands out from the crowd and builds a loyal customer base?
With more companies competing in the global economy, business is getting harder everyday. Many companies have failed to grow online despite waste thousands of dollars on advertising. Their advertising dollars do not convert to sales and profits.
The only way to produce consistent and predictable results is to follow a proven systematic framework.
And here at Wayne Research, we have refined a systematic approach to building profitable marketing campaigns by combining Advanced Analytics and Consumer Psychology.
Here is a detailed breakdown about how we used Predictive Advertising to build a profitable digital marketing campaign in the competitive financial services industry:
Virtus Associates is a boutique financial consultancy firm in Singapore that provides asset and wealth management services to professionals and executives.
Traditionally, they acquire new clients via referrals and other offline methods. They wish to build a new lead generation system online.
Virtus Associates had negligible online presence at the beginning of the campaign. They did not even have a website or any social media accounts (e.g. Facebook). (Note: Since then, they finally have their own website.)
In Singapore, the financial services industry is extremely competitive with many competing agencies. The market is also near saturation point with many individuals already engaging such services.
Due to the huge amount of competition, the online advertising cost in financial industries are traditionally much higher than other markets.
Cost Per Lead (CPL)
Return of Investment (ROI)
More leads per month
Using Predictive Analytics, we are able to predict future outcomes based on consumer behaviour patterns in historical data:
This allows us to generate high-quality leads and target only the 3% of the target market (refer to image below) who:
This in turn allowed us to reduce our advertising cost and maximise our advertising budget by focusing on individuals who are most likely to buy from Virtus Associates.
This allowed Virtus Associates to compete with their bigger competitors (with more resources) in the market with significantly smaller advertising budgets.
Because Virtus Associates does not have a website, we used Facebook Lead Ads to collect leads from Facebook:
Facebook Lead Ads allow Virtus Associate to collect contact information directly from leads who signed up, without using a website!
The ads were carefully crafted based on unique insights and understanding about the target audience according to what they are most likely to respond. During the testing phase, multiple variations of the ads were blasted out to determine the best performing ads.
Our tracking and monitoring software allows us to quickly identify winning ads so we don't waste money on losing ads. This data is also integrated into the campaign as feedback to optimise and further improve the custom audiences and respective ads.
We also identified the winning elements of the best performing ads and created even more variations of these elements to further scale the campaign.
As the campaign collects more data, the campaign becomes smarter and targets prospects who are even more likely to respond to the campaign. This way, the campaign continues to scale while keeping Cost Per Acquisition (CPA) as low as possible.
According to Harvard Business Review, the quality of online leads drop drastically per hour once they sign up. Companies that tried to contact potential customers within an hour of receiving a query are more than 60 times as likely to qualify the lead, compared to companies that wait 24 hours or longer.
In this case, we sent up an automated Lead Nurturing System:
Haoting & his team at Wayne Research came up with a data-driven marketing strategy which helped grow my company in less than 90 days. Their insider knowledge in digital marketing prevented us from wasting our precious budget on ineffective hype and techniques that don't work.
This digital marketing campaign helped the financial firm generate 68% more leads each month. And the average cost per lead throughout the campaign was $21. These were high-quality leads for a high-ticket offer with a recurring fee that ranges from $2000 to $20,000.
We helped Virtus Associates start from scratch and establish a brand new online client acquisition channel in the competitive financial services industry with less than $100,000.
And we achieved this by maintaining a positive ROI of 430% throughout the whole campaign!
If you want us to manage your entire marketing campaign and create a win for you like we did for Virtus Associates, click the button below to contact us: